MK299 Article 2... Online Video Audience Surge

This is the second of four articles I will be posting dealing with issues in the marketing world. The topic I decided to write about deals with how internet users are starting to watch more and more online videos. The first article was posted a few weeks ago and you can just scroll down and check that out.

Here is the second Link.

A company called Pew Research did a study of adults of various ages groups and their video use on their internet. The article itself gives some great grafts so definitely check those out to see the figures for yourselves. Here are two main points from the site that I found pretty interesting.

• 48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet users said they had ever visited such sites. That represents growth of more than 45% year-to-year.
• 15% of respondents said they had used a video-sharing site "yesterday" -- the day before they were contacted for our survey. A year ago, 8% had visited such a site "yesterday." Thus, on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007.

It is evident that video sharing has become a pretty important part of the use of the internet today. It is seen in many different genres including music, movies and sports. Anyone can catch full television shows, movies and sporting games right on the internet thanks to streaming media. Marketers are starting to realize that this a brand new way to get the word about their products out to a whole demographic by placing ads on the sites that provide video sharing such as YouTube or by placing ads right into the the streaming media.

There will be two more articles to come.. But definitely check out that link above.

Some more NHL updates are soon to come!

Matty D.

A New Issue..

There is a new issue in the NHL which was brought up during the game on NBC on Sunday. Earlier in the week Dan Cleary of the Detroit Red Wings suffered a horrible injury against the Maple Leafs. He was standing out front of the net as he took a rising slap shot to the jaw. He is out indefinitely with a fractured Jaw and also received over 20 stitches to his face. There is a new issue in the NHL regarding the players being required to wear protective visors like the one shown to the left. Many players like Ovechkin, Crosby, Zetterberg, Iginla, and Salanne are already wearing the visors as a personal choice. Most are straight clear while others can be tinted to cut down reflection off the ice. It seems that more and more players coming out of college or the juniors have started to use the visors as they make the transition from full cage to a no cage helmet. I personal love the look of the Visor and have had a helmet (my brothers old Helmet) I would skate around with in my driveway to give myself a pro feel as I grew up.

But it is coming to a point where there have been a lot injuries with high sticking and pucks coming off the ice and striking players in the face. And this isn't just for players. Officials also are being considered to wear visors as well. In two games this last week two officials had pretty serious injuries. One was during a game where an official was trying to skate with players along the boards and a check was being made. The player was up ended and a skate caught the official in the face breaking his nose and cutting him pretty badly. A second happened on Sunday as an official caught a cleared puck to the upper back as he turned his head and face away just in time.

Some believe that the visor will prove to be a great help with reducing injuries to the eyes and nose. But others feel if a visor is mandatory for all players that fighting needs to be outlawed due to the injuries to the hands and wrists and even faces of the players fighting. I have seen plenty of players with visors fight hard on the ice. Most of the time the helmets come off. So I do not see the Visor being a factor.

But I do agree that the Visor is a definite tool that should be utilized more often in the NHL. Even though it is still player preference it could most definitely cut down the risk of injury to the face while on the ice.

So, I feel next weeks poll has been decided for us. Visor, Cage or nothing at all on the helmets. Or even go back to old time hockey with no helmets at all. I will see what you guys think!

Thanks for reading!

Matty D.

No NFL on Sundays... No Problem!

So, Super Bowl is over and done with.. No more NFL on Sundays... What to do?


NHL ON NBC!!! That's right. The NHL returns to NBC for the last half of the season. NBC offers games every Sunday afternoon either at 1pm, 3pm, or 6pm. Of course this week is a great match up of two big guns from the West. The Ducks and the Red Wings (Lets go Wings!). But for the rest of the season, teams like the Islanders, Rangers, Bruins, Penguins, Avalanche Hurricanes, and Senators will all be highlighted as the Sunday afternoon game of the week. I feel this is a great thing for the NHL. Also, NBC is the leading carrier of the Playoffs which allows the entire nation to be able to watch at least 1 or 2 games a week and also be able to check hockey at its high point.

I know I have been lacking with my research and updates I will do my best to write up a nice long post with some updates on teams and injury reports. This is just a little taste of what is soon to come.

Just make sure to turn on NBC to catch some hockey action now that the boys on the gridiron are all done with their season. Keep checking in.

Thanks for reading.

Matty D.

Internet Users... MK299

Whats up everyone,

I am going to take a step back from the world on ice and talk about an article I found online about the growing number of people who watch their favorite television shows online. I will be comparing this to the NHL Later on in the post but let give you the run down first.

First off.. Here is the Link!


A study was done by Solutions Research Group’s Digital Life America. It found that almost 50% (43% to be exact) use the internet to watch re runs of the episodes they missed out on or to watch their favorite episodes. That percent is just about 80 Million users in America. This was a drastic increase of 25% from the previous year. The study showed that people tend to watch TV shows online more then use the On Demand capabilities that is offered to them. Of course the major shows are the ones being viewed. This includes Grey's, House, CSI, Ugly Betty, Heroes, Lost Etc. It was found that the major demographic that uses the internet for this use was the age group of 18-34. But it seems that even though the internet is growing in popularity for watching missed television shows DVR's are still the leading means of recording and saving past episodes. The study was done on Americans ages 12 and older.


Honestly, I have seen this growing as I have gone through college. All my friends who go out during the week and miss their favorite show but know a half hour tops after the show has ended the full episode will be released online for their viewing pleasure. Also, with the growth of YouTube and similar sites, users are able to search for certain episodes or favorite moments from the show and relive them over and over again.

In the way of the NHL, services are offered from ESPN.com and the individual team sites where a user can pay a small price to be able to watch the games directly online. Also, just like shows, past highlights or even missed games are becoming popular and easy to find on the internet. I feel this is a great thing and helps to keep the popularity for television shows and sports growing. It seems that everyone is connected to the internet so why not integrate the Television and the Internet.

Stay tuned for more NHL news!

Matty D.

Updates!!! Updates!!! Updates!!!

What's going on Hockey Fans!!!

Hockey is back in full swing after last weekends All-Star Break. All teams have played and some have come back strong.. One team doing so is the Detroit Red Wings who seem to keep winning as Zetterberg returned to the ice this week helping lead the team. Also, Pavel Datsyuk was named top star in the NHL and is the top player of the week on this site as well! Go Wings!

The Pittsburgh Penguins have been proving they do not need Sid the Kid in the lineup to destroy the competition as they beat the Hurricanes 4-1 on Saturday. The Islanders have been taking it on the chin as they been dropping games due to the lack of goal scoring by their top forwards. I guess it was only some time before Comrie would cool down.

The Bruins had a strong showing this week still proving they play with the big dogs of the league and holding down New England sports at the moment as the Pat's lost to the Giants in the Super Bowl! Way to Be BIG BLUE!!!

In news of injuries: The Oilers will lose big player Shawn Horcroft to shoulder surgery for the rest of the season. This a huge blow to the team but Horcroft was bothered with the injury all season and hurt it again at the All-Star Game. (Article here)

It will interesting to see if the League hands out any suspensions after the huge Ryan Hollweg hit that drew him a 5 minute Major and ejected from the game when he put Kostitsyn right into the boards head first. In all honesty, he should definitely get some sort of suspension. There is no need for hits like this in the league. Especially because it was a retaliation for the check he received earlier in the period.

In news for this blog, I have decided to change up the Players of the week format. I will just be posting who the NHL has been naming the players of the week since I feel people do not often check that part of the site out. Also, there will be 3 links to other blogs that you guys should check out! Some other good reading besides what is here about the NHL. And soon I will be posting about articles in relation to a topic about Internet Marketing. Maybe educate a few people who knows if not it will be just some interesting reading.

Thanks for stopping by!

Matty D.