Tuesday, February 26, 2008

MK299 Article 2... Online Video Audience Surge

This is the second of four articles I will be posting dealing with issues in the marketing world. The topic I decided to write about deals with how internet users are starting to watch more and more online videos. The first article was posted a few weeks ago and you can just scroll down and check that out.

Here is the second Link.

A company called Pew Research did a study of adults of various ages groups and their video use on their internet. The article itself gives some great grafts so definitely check those out to see the figures for yourselves. Here are two main points from the site that I found pretty interesting.

  • 48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet users said they had ever visited such sites. That represents growth of more than 45% year-to-year.
  • 15% of respondents said they had used a video-sharing site "yesterday" -- the day before they were contacted for our survey. A year ago, 8% had visited such a site "yesterday." Thus, on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007.
It is evident that video sharing has become a pretty important part of the use of the internet today. It is seen in many different genres including music, movies and sports. Anyone can catch full television shows, movies and sporting games right on the internet thanks to streaming media. Marketers are starting to realize that this a brand new way to get the word about their products out to a whole demographic by placing ads on the sites that provide video sharing such as YouTube or by placing ads right into the the streaming media.

There will be two more articles to come.. But definitely check out that link above.

Some more NHL updates are soon to come!

Matty D.

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